4imprint reports lower full-year profit, shares slide

4imprint shares were sliding on Wednesday morning, after it reported slightly lower revenue and profit for 2025 as the promotional products marketer navigated a volatile macroeconomic environment that weighed on new customer demand.

  • 4Imprint Group
  • 11 March 2026 08:49:33
4imprint Group

Source: Sharecast

The FTSE 250 group posted revenue of $1.35bn for the 52 weeks ended 27 December, down 2% from $1.37bn a year earlier.

Operating profit fell 2% to $145.2m, while profit before tax declined 2% to $150.8m.

Basic earnings per share decreased 3% to 404.4 cents.

The company maintained a double-digit operating margin of 10.8%, supported by a strong gross profit margin and flexibility in its marketing mix.

Total orders for the year fell to 2.06 million from 2.12 million in 2024, as orders from existing customers were flat while new customer orders declined 12% over the year.

Average order value increased 1%.

Cash and bank deposits stood at $132.8m at the end of the period, down from $147.6m a year earlier.

The board maintained the total regular dividend at 240 cents per share, equivalent to 179.5p, unchanged in US dollar terms but 4% lower in sterling.

4imprint said it remained well financed and is continuing to invest in its operations, including a project of around $10m to relocate its leased downtown Oshkosh, Wisconsin office space to its recently expanded distribution centre.

The relocation was expected to be completed in mid-2026.

Chairman Paul Moody said trading at the start of the new year had been broadly in line with expectations.

“Trading results in the first two months of 2026 have been in line with the board's expectations.

“Orders and revenue are slightly down compared to the same period in 2025, reflecting continued uncertainty in the market.”

He added that tariffs and evolving trade policies could influence the company’s performance this year.

“As anticipated, tariff-related costs are being phased in by suppliers and tariff policy continues to evolve.

“Whilst these factors may influence revenue and margins in 2026, the business will continue to be managed to deliver solid financial results in the near term, and best position us to take advantage of opportunities that will present themselves as economic and market conditions improve.”

Moody said that despite the challenging backdrop, the board remained confident in the company’s outlook.

“Despite a challenging environment, our view of the prospects of the business is unchanged.

“The board is confident in the group's strategy, competitive position, and long-term growth opportunity.”

At 0827 GMT, shares in 4imprint Group were down 7.8% at 3,563.59p.

Reporting by Josh White for Sharecast.com.

Exchange: London Stock Exchange
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