4imprint trading in line in first four months of the year
4imprint said on Wednesday that trading in the first four months of the year was in line with the board’s expectations.
4Imprint Group
20 May 2026 09:12:55
Source: Sharecast
In a statement to be made at the annual general meeting, chairman Paul Forman said trading reflects a "solid" operational and financial performance, with group revenue consistent with the same period a year earlier.
Order intake fell around 2% over the period, with existing customer orders flat and a moderated decline in new customer orders down around 7%. Year-over-year order trends improved as the period progressed, however, and through April, average order value ticked up 2%, mainly due to "carefully considered" price adjustments.
"The anticipated tariff-related supplier cost increases received in early 2026 have been manageable, resulting in slightly lower gross margins through the first four months compared to full year 2025," said Forman. "The marketing mix continues to provide the flexibility necessary to effectively adapt to market conditions.
"The board remains confident in the group's prospects and ability to manage the business to deliver solid results in the near-term and best position us for growth as conditions improve."
4imprint will publish results for the 26 weeks ending 27 June on 5 August.
4imprint is a direct marketer of promotional products with operations in North America, the UK and Ireland.
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