Greggs shares spark as activist investor urges cost cuts

Greggs shares shot higher on Monday following a report the bakery chain is being urged by activist investor Lauro Asset Management to cut tens of millions of pounds of annual costs over fears it will otherwise fall prey to a cut-price takeover bid.

Greggs

Source: Sharecast

According to The Sunday Times, David Mercurio of the Singapore-based hedge fund has attacked Greggs’ "timid" management after the company’s share price plunged 44% this year, giving it a stock market value of £1.6bn.

The intervention came just hours after influential quiet activist investor Silchester took a 5% stake in Greggs, making it the company’s biggest shareholder.

Lauro, which was previously backed by Singapore's sovereign wealth fund, GIC, ranks among Greggs’ biggest investors.

City sources told the Times that Mercurio’s views were representative of the frustration shared by many of the larger traditional investors who rarely publicly share their grievances with management.

Mercurio said that Greggs should identify "efficiencies" that would allow a minimum of £20m of costs to be cut annually. He went on to criticise chief executive Roisin Currie’s claim in July that Britain was yet to hit "peak Greggs".

According to The Sunday Times, Mercurio said: "The best way to highlight Roisin’s insistence that ‘I absolutely don’t believe we have reached peak Greggs’ is through a comprehensive buyback programme. With little, if any, financial debt on the balance sheet, Greggs is now a clear outlier within the UK retail industry as one of the few operators with no buyback.

"With the current configuration - future robust cash flow generation post the current investment cycle, a pristine balance sheet and a valuation at multi-decade lows - there is a heightened risk that Greggs ceases to be an independent entity."

He added: "Private equity, in particular, is well suited to look through the current malaise… It is time for management to step up and protect this iconic British brand through a more articulate and comprehensive plan of value creation."

At 1525 GMT, Greggs shares were up 5.2% at 1,641p.

Isin: GB00B63QSB39
Exchange: London Stock Exchange
Sell:
1,422.00 p
Buy:
1,835.00 p
Change: 15.00 ( 0.92 %)
Date:
Prices delayed by at least 15 minutes

Compare our accounts

If you're looking to grow your money over the longer term (5+ years), we have a range of investment choices to help.

Lloyds Bank is not responsible for the content and accuracy of the Markets News articles. We may not share the views of the author. Understand the risks, please remember the value of your investment can go down as well as up and you may not get back the full amount you invest. We don't provide advice so if you are in any doubt about buying and selling shares or making your own investment decisions we recommend you seek advice from a suitably qualified Financial Advisor. Past performance is not a guide to future performance.

Important legal information

Lloyds and Lloyds Bank are trading names of Halifax Share Dealing Limited. The Lloyds Bank Direct Investments Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority, 12 Endeavour Square, London, E20 1JN under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.

Logo Allfunds

The information contained within this website is provided by Allfunds Digital, S.L.U. acting through its business division Digital Look Ltd unless otherwise stated. The information is not intended to be advice or a recommendation to buy, sell or hold any of the shares, companies or investment vehicles mentioned, nor is it information meant to be a research recommendation. This is a solution powered by Allfunds Digital, S.L.U. acting through its business division Digital Look Ltd incorporating their prices, data news, charts, fundamentals and investor tools on this site. Terms and conditions apply. Prices and trades are provided by Allfunds Digital, S.L.U. acting through its business division Digital Look Ltd and are delayed by at least 15 minutes.

FE fundinfo Logo

Data provided by FE fundinfo. Care has been taken to ensure that the information is correct, but FE fundinfo neither warrants, represents nor guarantees the contents of information, nor does it accept any responsibility for errors, inaccuracies, omissions or any inconsistencies herein. Past performance does not predict future performance, it should not be the main or sole reason for making an investment decision. The value of investments and any income from them can fall as well as rise.

Refinitiv Logo

© 2026 Refinitiv, an LSEG business. All rights reserved.