UK consumers still bearish as optimism among young adults fades

UK consumer confidence remained firmly in negative territory this month, according to GfK’s long-running sentiment survey published on Friday,

Source: Sharecast

The Consumer Confidence Barometer report, compiled by GfK and the Nuremberg Institute for Market Decisions (NIM), showed that the headline sentiment index was unchanged a -23 in June for the second straight month, compared with -18 in June 2025.

According to they survey, consumer sentiment remains shaky and, at a level well below zero, "vulnerable to further economic or political uncertainty".

The net balance for views on personal finances over the past 12 months fell three points to -10, while the forecast for personal finances over the next year stayed at -2.

The measure for the country's general economic situation over the past year fell two points to -49, while economic expectations rose two points to -36.

Meanwhile, the major purchase index remained at -20 and the savings index fell two points to 20.

"The lack of movement in the headline figure is misleading as, beneath the surface, there are new signs that confidence is weakening," said Neil Bellamy, consumer insights direct at GfK.

"The biggest fall this month is among those aged 16 to 29, traditionally one of the most optimistic groups. Here confidence has dropped 11 points over the past month to -2, the lowest level seen for two years, driven by large falls in views on both their own personal finances and the wider economy. More broadly, there are now no demographic groups with a positive confidence score, including higher-income households earning £50,000 or more, who have slipped back into negative territory as of June."

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