BofA Merrill Lynch ups Hargreaves Lansdown to 'buy'

Bank of America Merrill Lynch upgraded Hargreaves Lansdown to ‘buy’ for the first time on Monday as it said the company’s gearing to rate rises and potential benefits from increased engagement in share trading are underappreciated.

  • Hargreaves Lansdown
  • 24 January 2022 14:03:00
Hargreaves Lansdown

Source: Sharecast

The bank, which lifted its recommendation from ‘neutral’, said its forecasts sit 5- 21% above consensus, largely due to its reflection of Bank of England base rates increasing to 75 basis points by year-end.

BoA said its strategists forecast BOE base rates increasing from their current level of 25bps to 50bps on 3 February and 75bps in November. "This has led to a 17% boost in our EPS forecasts by FY24E, as cash margins increase from 19bps in FY22E to 72bps in FY24E.

"We do not allow for any further hikes beyond 2022 and believe much of the benefit of further hikes would be passed to customers. Higher bank account rates could, in time, also make Active Savings profitable."

The bank upped its price target on HL shares to 1,625p from 1,475p to reflect the benefit of rate increases and implying around 30% total return potential.

BoA said also share trading frequency trends are not appreciated. "Share trading frequency spiked during Covid, particularly during lockdowns," it noted.

"These levels will likely not repeat, but share trading frequency was already on an increasing trend, which we think is underappreciated.

"Increased international (particularly US) share trading is also more profitable and should continue, in our view. Charges remain high relative to peers, but we believe HL’s ease of use is underappreciated. We think share trading revenues could positively surprise."

Exchange: London Stock Exchange
Sell:
0.00
Buy:
0.00
Change: -16.61 ( -0.19 %)
Date:
Prices delayed by at least 15 minutes

Compare our accounts

If you're looking to grow your money over the longer term (5+ years), we have a range of investment choices to help.

Lloyds Bank is not responsible for the content and accuracy of the Markets News articles. We may not share the views of the author. Understand the risks, please remember the value of your investment can go down as well as up and you may not get back the full amount you invest. We don't provide advice so if you are in any doubt about buying and selling shares or making your own investment decisions we recommend you seek advice from a suitably qualified Financial Advisor. Past performance is not a guide to future performance.

Important legal information

Lloyds and Lloyds Bank are trading names of Halifax Share Dealing Limited. The Lloyds Bank Direct Investments Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority, 12 Endeavour Square, London, E20 1JN under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.

Logo Allfunds

The information contained within this website is provided by Allfunds Digital, S.L.U. acting through its business division Digital Look Ltd unless otherwise stated. The information is not intended to be advice or a recommendation to buy, sell or hold any of the shares, companies or investment vehicles mentioned, nor is it information meant to be a research recommendation. This is a solution powered by Allfunds Digital, S.L.U. acting through its business division Digital Look Ltd incorporating their prices, data news, charts, fundamentals and investor tools on this site. Terms and conditions apply. Prices and trades are provided by Allfunds Digital, S.L.U. acting through its business division Digital Look Ltd and are delayed by at least 15 minutes.

FE fundinfo Logo

Data provided by FE fundinfo. Care has been taken to ensure that the information is correct, but FE fundinfo neither warrants, represents nor guarantees the contents of information, nor does it accept any responsibility for errors, inaccuracies, omissions or any inconsistencies herein. Past performance does not predict future performance, it should not be the main or sole reason for making an investment decision. The value of investments and any income from them can fall as well as rise.

Refinitiv Logo

© 2025 Refinitiv, an LSEG business. All rights reserved.